Date & Time
Wednesday, September 18, 2024, 10:00 AM - 11:30 AM
Session
Cultural Re-Boot: How Dr. Martens Has Transcended Trend to Become a Cultural Icon
Hosted by M&C Saatchi SS+K
Approx. travel time from Convene via mass transit: 20 min subway
Description
The 20-year trend cycle has collapsed. The conversation about the next hottest thing moves at breakneck speed. Many brands try to ride the waves of culture, newsjacking, shape-shifting, and jumping on TikTok trends with every new moment. But Dr. Martens has remained steadfast for 64 years. Join SS+K's chief creative officer, Stevie Archer, and the global creative director of Dr. Martens, Darren McKoy, for an interactive session at the ad agency's offices to learn more about brand building around lasting values.
Session Type
Fast Track
Theme
Creativity
Location
Flatiron
Address
16 W 22nd St, 9th Floor, New York, NY 10010